"I believe in global beauty. I believe in The effectiveness of skincare used in synergy with targeted food supplements, adapted to each person's concerns. I believe in the formidable power of massage by stimulating facial muscles with regular exercises, practiced with full awareness.
I believe in beauty articulated in precise, personalized rituals, offering pleasure and well-being. I created Holidermie for all these reasons, with the firm conviction that tomorrow's beauty will be holistic."
- Mélanie Huynh
À propos de Mélanie
Mélanie Huynh est née à Paris d'une mère française et d’un père chinois. Passionnée de beauté et de mode depuis son plus jeune âge, elle traverse son adolescence en se nourrissant du « way of life » des top models et icônes des années 90, ces figures de réussite qui prônent une féminité puissante, un mode de vie sain avec le sport comme allié.
Elle démarre sa carrière à la rédaction du Vogue France où elle intervient pendant presque 10 ans sur l’éditorial beauté et mode.
Elle continue aujourd’hui son activité de styliste en tant que Consultante pour des projets spéciaux mais consacre désormais la majorité de son temps au groupe familial Aera Nova, dont elle est Co Présidente avec sa sœur Amélie Huynh et qui comprend notamment son entreprise Holidermie et le Château Toulouse-Lautrec.
Depuis toujours, elle s’intéresse à la beauté dans sa globalité, depuis son alimentation jusqu’aux soins topiques qu’elle applique, ainsi qu’aux différentes techniques de bien-être qui intègrent la santé du corps et de l’esprit : Yoga, méditation, pleine conscience, soins énergétiques… Comme un prolongement de son mode de vie, elle décide de lancer en 2019 sa propre marque de beauté holistique: Holidermie.
"Beauty is a wonderful discipline"
Holidermie est née de l’envie de Mélanie de partager ses expériences holistiques faites lors de voyages en Californie, Australie ou Asie, ses rituels beauté acquis depuis plus de 20 ans : au contact des experts les plus pointus et visionnaires mais aussi de par sa culture familiale qui fait appel à la médecine chinoise ou encore ayurvédique pour prévenir des maux.
Particulièrement exposée au stress oxydatif externes en raison de son mode de vie citadin, elle a toujours été sensible à la santé de sa peau et à son équilibre personnel. Elle rêvait d’une offre beauté agissant à tous les niveaux, Inside & Out, convaincue que seule une action globale peut avoir un effet visible sur le corps et l’esprit.
Ses échanges avec les plus grands spécialistes, médecins, naturopathes, nutritionnistes, Make-up artists, coachs, yogis ou facialistes ont inspiré, nourri et donné vie à sa vision.
En 2013, sa famille acquiert le Château Toulouse-Lautrec, un vignoble dans le bordelais. Elle avait alors à sa disposition l’un des actifs les plus antioxydants qui soit : la baie de raisin. Un joli point de départ dans l’idée qu’elle se faisait d’une marque clean, 100% made in France et garante d’une traçabilité optimale.
At Holidermie, we believe in living, aligned beauty, radiating from the inside out. To nurture this vision, we've brought together a circle of pioneering experts - doctors, nutritionists, facialists, wellness coaches - all driven by the same quest: to reveal your full vitality.
Each of these experts embodies a singular, sharp and inspired approach. Together, they have worked alongside Mélanie Huynh to build the brand's holistic foundations, where science meets the senses, and innovation meets ritual.
Ses engagements
Mélanie est une femme engagée pour la cause féminine. Elle intègre cette cause au quotidien, s’investit sur un plan caritatif et agit également de manière concrète pour le développement de l’entreprenariat féminin et la mise en lumière de la jeune création.
Elle soutient notamment « La Maison des Femmes de St Denis » ou encore « Toutes à l’école » en parrainant (avec le groupe Aera Nova) une classe de l’école Happy Chandara au Cambodge, créée en 2016 par Tina Kieffer autour de la scolarité de jeunes filles de quartiers défavorisés tout en les aidant à retrouver des conditions de vie saine.
Mélanie fait aussi partie de « Band of Sisters », un groupe associatif qui rassemble des femmes entrepreneures : un réseau riche de femmes inspirantes qui se sont construites seules ou presque et qui portent leurs projets et leurs marques.
Fidèle à ses valeurs, elle agit aussi en faveur de l’environnement en soutenant, via 1% for the Planet, l’association Women for the Sea, qui œuvre pour la protection des océans à travers l’engagement des femmes.
La jeune création a beaucoup d’importance pour cette femme passionnée, qui aime la soutenir au travers de divers projets comme le HoliMARKET, lancé au Bon Marché Rive Gauche en septembre 2021 et dans lequel s’exposaient de nombreuses marques françaises, invitées à mettre en valeur leurs créations. Né de cette initiative, le HoliMARKET continue aujourd’hui de vivre, aussi bien sur notre site internet qu’en boutique.
Expertise for holistic beauty
At Holidermie, we believe in beauty that's alive, aligned and radiant from the inside out. To nurture this vision, we've brought together a circle of pioneering experts - doctors, nutritionists, facialists, wellness coaches - all driven by the same quest: to reveal your full vitality.
Each of these experts embodies a singular, sharp and inspired approach. Together, they have worked alongside Mélanie Huynh to build the brand's holistic foundations, where science meets the senses, and innovation meets ritual.
OUR EXPERTS
DR. JÉRÔME PARIS
Dr. Jérôme Paris, an ORL surgeon specializing in facial rejuvenation, is Holidermie's Medical Director. He works and consults in France (Paris and Marseille), Dubai, the UK and Russia. He is co-founder and director of the Face2Face international aesthetic surgery congress in Cannes.
The originator of numerous scientific publications on minimally invasive facial rejuvenation techniques, he was looking for topical post-treatment treatments for tissues damaged by injections, peels or surgery.
Convinced of the benefits of nutritional supplements, which he had always prescribed to Mélanie Huynh, he developed and supervised the creation of the brand's cosmetics and nutritional supplements. As the guarantor of their innocuousness and of satisfaction and efficacy tests, he brings to Holidermie his medical expertise, to act “with skin knowledge”.
FRANCIS KURKDJIAN
In search of a unique signature, Mélanie approached Francis Kurkdjian, renowned perfumer to many luxury brands and Founder of the eponymous brand.
Creator of world-famous fragrances, Francis Kurkdjian is a perfumer out of the ordinary. Passionate about dance and classical music, he is convinced that the formulation of a haute couture fragrance must be treated with as much rigor as an orchestral score. For Mélanie Huynh, he created Holidermie's olfactory signature: a delicate, sophisticated scent synonymous with urban naturalness. Its composition combines notes of magnolia, Bulgarian roses and amber wood.
SYLVIE LEFRANC
Creator of a facial yoga method that is the fruit of her fifteen years of professional and personal experience in the world of beauty and well-being, and of the teachings she has received in France,
India and English-speaking countries.
Sylvie trained with Danielle Collins, the international benchmark for Face Yoga.
Today, she passionately teaches gentle, conscious techniques to help everyone develop and maintain radiant skin and a glowing face. Sylvie gives courses in Paris, in her practice, and online. Together with Mélanie Huynh, she has selected the exercises and postures that synergize with the Holidermie rituals.
“The effects of cosmetic care formulas are enhanced tenfold when the skin ritual is combined with ad hoc food supplements”.
- Dr. Jérôme Paris.
VIOLETTE SERRAT
Professionally known as Violette, Violette Serrat is a wildly successful French make-up artist and entrepreneur. A self-taught artist with a passion for art and color, she left for New York at the age of 19, where she made her mark in the beauty industry. In the course of her impressive career, Violette has held prestigious positions with luxury brands. She has been International Make-up Designer for Dior, Global Beauty Director at Estée Lauder, and is currently Creative Director Make-up for Guerlain.
In 2021, Violette launched her own cosmetics brand, Violette_FR, embodying her vision of spontaneous, simple and natural beauty.
Sensitive to textures, Violette gave her valuable input throughout the development of Holidermie skincare galenics, to achieve silicone-free, caressing sensations favoring environmentally friendly formulations.
BARBARA SAND
The collaboration between Mélanie Huynh and Barbara Sand is the fruit of a long friendship and the sharing of profound values. Barbara regularly provides Mélanie with treatments and massages, contributing to her energetic balance.
Barbara has a wealth of multiple and complementary training: a diploma in aesthetics, certified in psycho-corporal practices and trained in ancestral Asian massages such as shiatsu and kobido based on the energetic rebalancing of meridians (chi), her experience over the last 25 years has enabled her to develop a sense of holistic touch, a hyphen between the technical and the intuitive. Her approach to beauty and well-being is based on the fact that appearance cannot be dissociated from emotions, environment, nutrition and body maintenance. Barbara has formalized self-massage rituals for Holidermie, as well as a face & body care menu combining technicality and sensoriality.
VIRGINIE PAREE
Virginie began her professional career as a sales executive, trainer and then sales manager. After some fifteen years, she decided to change direction to devote herself to her passion: nutrition.
Today, she provides one-to-one support for people seeking to take preventive action or to improve their well-being, using levers such as nutrition, breathing and emotional management. Virginie also works with companies, schools and top-level athletes. She is the author of several books: L'alimentation santé en pratique, L'alimentation santé : les recettes! Eating well without cooking, Sugar detox, My 8-day detox, My 4-season wellness booklet.
All Holidermie Products
Made in France
Products designed, formulated and manufactured in French laboratories
Plant based
Because the best ingredients are from nature
Exclusives formulas
Formulas designed with a renowned medical director
1% for the Planet
1% to defend our land, water and wildlife worldwide